King Tan

AEC Enrolment figures released

Category : All, Blog, Work Jun 6th, 2016

On June 1, the AEC released the updated figures for the electoral roll now that it has officially closed for the election on July 2.

Some pretty incredible results so  pretty happy with the hard work I’ve put in and proud to be involved with it.

Key takeaways:

– 15,676,659 Australians are enrolled to vote, an increase of 963,000

– 95% of voting age population, the highest it has ever been (up from 92.4%)

– 687,000 enrolment detail updates were made between election called 8 May and close of rolls 23 May

– 132,000 of those are new people being enrolled for the first time

– Number of people estimated as missing from electoral roll dropped from 1.2 million to 816k

– Number of 18 year olds missing from electoral roll down from 131k to 78k


BMF in Top 3

Category : Advertising, All, Work May 26th, 2016




I’m famous! Sort of…

Category : Advertising, All, Work May 24th, 2016

The Australian Electoral Commission (AEC) has launched a multi-phased campaign via BMF, aimed at encouraging Australians to enrol before the 23 May deadline, and to vote correctly at the upcoming federal election. Voting correctly in this coming election is even more important, since the way you vote for the Senate has changed.



The campaign includes TV, press, radio and digital, and aims to demonstrate how powerful a piece of paper can be on election day. Voting is the most direct way to have an impact in your community and in shaping the future of Australia.

Paper art and stop motion film were used to create a visually intriguing campaign, that could both educate and inspire a diverse target market during a cluttered election period. Elaborately crafted paper models were hand animated in camera, to bring to life the power of a humble piece of paper and the possibilities is represents come election day.

Says Steve McArdle, managing director, BMF: “It’s not everyday you’re given the task to rally the whole country to take advantage of their democratic right, and this time around we needed to mark the change to the voting system by changing up our creative approach. We think its simplicity and elegance will ensure it communicates with the clarity and purpose an event of this importance requires.”

Executive Creative Director: Cam Blackley
Senior Art Director: Rosita Rawnsley-Mason
Senior Copywriter: Lucy Chappell
Executive Planning Director: Christina Aventi
Planning Director: Kim Feitelberg
Managing Director: Steve McArdle
Group Account Director: Emma McJury
Account Director: Kyle Abshoff
Account Managers: Eva Gibeault and Steven Sun
Account Executive: James Ricupito
Agency Producer: Fiona Gillies
Production Company: Finch
Director: Dael Oates
Producer: Camilla Dehnert
Designer: Miles Pitt
Animators: Glen Hunwick and Norman Yeend
Editor: Adam Wills
Post Production: ALT VFX
Colourist: Christine Todd
VFX Supervisor: Jay Hawkins
Producers: Kate Stenhouse and Dawn Walker
Sound & Music: Rumble Music
DoP: Peter Eastgate
Digital Designer: King Tan
Digital Producer: Laurence Pogue
Print Producers: Jane Winnick, Karen Liddle
Operations Director: Ian Cook
Studio Manager: David Collins
Creative Services Director: Clare Yardley
Art Buyer: Basir Salleh
Retoucher: James McDonald
Photography Production House: Network Agency
Photographer: Anna Pogossova
Producer: Sophie Penhallow

From Roadshow to Sound Alliance

Category : All, Design, People, Work Aug 22nd, 2014

Sad day for me as one of my colleague is moving on and leaving the Roadies behind. You will surely be missed!

Visit from Emmet and Wyldstyle

Category : All, Photography, Work Jun 20th, 2014




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