Australian Electoral Commission

Process

Election communication has one non-negotiable: clarity, for every Australian. Three creative treatments — Generic, Form and Moving — were animated and built as HTML5 banners across the standard size set, with social video cuts in 16:9 and 9:16 alongside.

The motion stays measured and legible — nothing decorative gets between the message and the reader — and every unit was built to ad-server spec for a national campaign.