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Digital designer, 18 years of campaign work across screen and print, static and motion. Audi, Sydney Metro, Tourism Tasmania, government work that ran nationwide. Layout and type first, then how it moves. I hand-code my own HTML5 banners, and I use AI to build and ship, idea to live.
18 years turning briefs into work that ships: campaign design across screen and print, static and motion. Now I use AI to take that craft from idea to live.
I've spent 18 years inside campaign teams at Roadshow, BMF, Koala and Metcash, learning where craft meets timing: the layout that holds at any size, the crop that survives every placement, the beat a cut lands on. One idea goes from key visual to print artwork to animation to ad-served HTML5 banner without leaving my hands. AI extends that reach: this site, its deploy pipeline and the case studies below all shipped. Hierarchy and usability come first, then how the thing moves. I work fast, sweat the details, and I'm easy to deal with.
Read the case studies →Bar length = time in role
I'm a Sydney-based digital designer and an all-rounder: layout, type and art direction first, then whatever the brief needs. Digital and social campaign design, print and out-of-home artwork, 2D animation and short-form video, hand-coded HTML5 display banners, responsive EDMs and landing pages. I built that range over eighteen years inside campaign teams, and I keep the toolkit current, AI included.
Both. I take on freelance briefs and full-time roles, working with agencies and brands from Sydney, Australia. The fastest way to reach me is [email protected].
Yes. Print and out-of-home are part of the same job for me: posters, large format, OOH and DOOH placements, artwork prepped to spec and to size. The portfolio here leans digital because that's what most of the recent campaign work has been, but the layout and typographic craft is the same either way. Ask me for print samples and I'll send them.
Yes. I hand-code most of the display work in the portfolio with GSAP, across all standard IAB sizes and inside ad-server weight specs. Some campaigns I built in Adobe Animate, where the workflow called for it. Either way, one person carries a concept from design to ad-served asset.
Audi, Sydney Metro, Tourism Tasmania, Koala, Afterpay, ALDI, Dan Murphy's, Metcash, TAL and Rest, plus Australian Government campaigns for the AEC, Department of Health and Department of Social Services. 35+ brands over 18 years.
Daily, in concepts and identity systems, campaign adaptations, artwork and motion, decks I ship as live sites, and site builds like this one. I direct AI the way I direct a production team: I own the idea and set the constraints, it handles production. I cut whatever drifts off-brief, however clever it looks. Ten directions now cost me what one used to, so I kill the weak ones early. I make the calls and I answer for them.
