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I design and animate social-first content: motion, video and static for Instagram, paid media and brand campaigns. Audi, Sydney Metro, Tourism Tasmania, government work that ran nationwide. I hand-code my own HTML5 banners, and I use AI to build and ship, idea to live.
18 years turning briefs into social content that moves: Reels, Stories, full campaign rollouts. Now I use AI to take that craft from idea to shipped.
I've spent 18 years inside campaign teams at Roadshow, BMF, Koala and Metcash, learning where craft meets timing: the beat a Reel lands on, the frame a thumb stops on, the crop that survives every placement. One idea goes from storyboard to animation to ad-served HTML5 banner without leaving my hands. AI extends that reach: this site, its deploy pipeline and the case studies below all shipped. Hierarchy and usability come first, then how the thing moves. I work fast, sweat the details, and I'm easy to deal with.
Read the case studies →Bar length = time in role
I'm a Sydney-based digital designer specialising in social-first content: 2D animation, short-form social video (Reels and Stories), high-performing statics and full campaign rollouts. I also hand-code HTML5 display banners and build responsive EDMs and landing pages.
Both. I take on freelance briefs and full-time roles, working with agencies and brands from Sydney, Australia. The fastest way to reach me is [email protected].
Yes. Most of the display work in the portfolio is hand-coded with GSAP across all standard IAB sizes, inside ad-server weight specs. Some campaigns were built in Adobe Animate where the workflow called for it. Either way, one person carries a concept from design to ad-served asset.
Audi, Sydney Metro, Tourism Tasmania, Koala, Afterpay, ALDI, Dan Murphy's, Metcash, TAL and Rest, plus Australian Government campaigns for the AEC, Department of Health and Department of Social Services. 35+ brands over 18 years.
This portfolio, its deploy pipeline and every case study were built with AI in the workflow. AI handles production and exploration. I own the insight, the constraints and every decision that ships. There are fewer handoffs between deciding something and having it live.
