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I design and animate social-first content — motion, video and static — for Instagram, paid media and brand campaigns: Audi, Sydney Metro, Tourism Tasmania and government work seen nationwide. I hand-code my own HTML5 banners and, increasingly, use AI to build and ship — idea to live.
18 years turning briefs into social content that moves — Reels, Stories and full campaign rollouts — and lately, using AI to take that craft from idea to shipped, end to end.
I'm a digital designer who's spent 18 years inside campaign teams — Roadshow, BMF, Koala, Metcash — learning where craft meets timing: the beat a Reel lands on, the frame a thumb stops on, the crop that survives every placement. What sets me apart is follow-through — the same idea can go from storyboard to animation to ad-served HTML5 banner without leaving my hands. These days AI extends that follow-through: this site, its pipeline and the case studies below all shipped end to end. Always with an eye on hierarchy, usability and the way a thing moves. Quick, curious, detail-focused and genuinely easy to work with.
Read the case studies →Bar length = time in role
I'm a Sydney-based digital designer specialising in social-first content: 2D animation, short-form social video (Reels and Stories), high-performing statics and full campaign rollouts. I also hand-code HTML5 display banners and build responsive EDMs and landing pages.
Both — I take on freelance briefs and full-time roles, working with agencies and brands from Sydney, Australia. The fastest way to reach me is [email protected].
Yes — most of the display work in the portfolio is hand-coded with GSAP across all standard IAB sizes, lightweight, on-spec and ad-server ready; some campaigns were built in Adobe Animate where the workflow called for it. Either way, one person can carry a concept from design to ad-served asset.
Audi, Sydney Metro, Tourism Tasmania, Koala, Afterpay, ALDI, Dan Murphy's, Metcash, TAL and Rest, plus Australian Government campaigns for the AEC, Department of Health and Department of Social Services — among 35+ brands over 18 years.
Built end to end with AI in the workflow — this portfolio, its deploy pipeline and every case study. AI handles production and exploration; I own the insight, the constraints and every decision that ships. The result: the distance between a decision and its execution collapses — extending how far one designer can take an idea.
