Koala

Process

Sale design at adaptation scale: multiple product lines carried across paid feed, organic Stories and the homepage. Every format was laid out individually — crops, type scale and product hierarchy re-set per placement rather than resized — so the Afterpay Day offer reads instantly whether it's a feed tile or a full-bleed Story.

All of it inside Koala's playful, product-first system, so the sale still looks like Koala.