Metcash Digital Catalogues
Digital specials catalogues for three of Metcash's liquor banners: IGA Liquor, The Bottle-O and Cellarbrations, with new artwork each fortnight. Guidelines differ brand to brand, so one job becomes three layouts. IGA Liquor runs a dense product grid under a hero panel, The Bottle-O flat green with yellow price roundels, Cellarbrations a backyard lifestyle shot and brush script. Prices, pack sizes and legal lines change with each cycle and each state of sale.
Process
I laid each catalogue out to its own brand guidelines, then updated products, prices and copy for the cycle. Cut-out product sits on the brand's field, the price flash carries unit size and pack count, and the range description runs under the row.
The legal strip is part of the layout: offer dates, state of sale, responsible-service lines and the Quitline number, in the wording the liquor acts require.
Gallery
01IGA Liquor
02The Bottle-O
03Cellarbrations
