Dan Murphy's
Dan Murphy's paid social. A 15-second Story for the Best in Glass Wine Awards 2025, animating the winning lineup into a brand-led reveal that lands on the price-guarantee payoff.
Process
Awards creative has to feel premium without slowing the scroll. I storyboarded the 15-second Story as a single build: the Best in Glass winning lineup reveals in a paced sequence that saves the price-guarantee payoff for last.
I designed and animated it at 9:16 for Stories, setting composition, type scale and timing for a phone screen.
ClientDan Murphy's
Year2025
RoleMotion Designer
ServicesArt DirectionMotion DesignStoryboard