Dan Murphy's
Dan Murphy's paid social. A 15s Story for the Best in Glass Wine Awards 2025 — animating the winning lineup into a premium, brand-led reveal that lands on the price-guarantee payoff.
Process
Awards creative has to feel premium without slowing the scroll. The 15-second Story was storyboarded as a single build: the Best in Glass winning lineup reveals in a paced, brand-led sequence that saves the price-guarantee payoff for last.
Designed and animated natively for 9:16 Stories — composition, type scale and timing all set for a phone screen, not cut down from anything wider.
ClientDan Murphy's
Year2025
RoleMotion Designer
ServicesArt directionMotion DesignStoryboarding