Koala
Koala Meta Growth. Six sets of Instagram post and Stories assets — social design built in Figma for paid performance across feed and 9:16.
Process
Performance social is a consistency game. Six sets of Instagram feed and Stories assets were designed in Figma against Koala's brand system — each concept adapted cleanly between 1:1 and 9:16 with hierarchy tuned per crop, not stretched between them.
Built for paid rotation on Meta: clean files, consistent templates, and enough variation across the six sets to keep the feed fresh.
ClientKoala
Year2025
RoleDigital Designer
ServicesArt DirectionSocial DesignLayoutMulti-Format Adaptation
Gallery
