Afterpay

Process

Afterpay Day runs on energy — the Drops creative is loud, fast and playful, and the banners had to keep that tempo inside strict file-weight specs. Three suites were animated and built in Adobe Animate across the standard size set; Rebel and Platypus shown here.

Each size was adapted individually rather than scaled, so the punchy pacing and type hierarchy survive from 970x250 down to 320x50 — same beat, every placement.