Afterpay

Process

Afterpay Day runs on energy. The Drops creative is loud, fast and playful, and the banners had to keep that tempo inside strict file-weight specs. I animated and built three suites in Adobe Animate across the standard size set; Rebel and Platypus shown here.

I laid out each size on its own instead of scaling one down, so the pacing and type hierarchy hold at 320x50 and the beat stays the same in every placement.