Department of Health
HTML5 display banners for the Department of Health's COVID-19 vaccination effort, spanning 2021 to 2022. Across five creative campaigns and nine banner suites — from the initial vaccine rollout and the "5 Million" milestone to the "Arm Yourself" booster push and winter preparedness — each was animated and built out across the full standard size suite, keeping public health messaging clear and consistent from leaderboard to mobile. Shown here: one suite per campaign.
Process
Two years of continuous public-health display: five campaigns and nine banner suites, from the first vaccine rollout through the "5 Million" milestone, "Arm Yourself" and winter preparedness. Each wave was animated and built across the full standard size set.
The messaging changed as fast as the situation did, so suites had to turn around quickly — without breaking spec, and without the public ever seeing a seam between one wave and the next.