Underbelly
Full-page press ad for the uncut Underbelly: A Tale of Two Cities DVD, run in JB Hi-Fi's Stack magazine. The whole cast erupts from a single point in a monochrome collage that sells the scale of the drama on one page.
Process
I deep-etched each character, pulled the set to hard monochrome and collaged them into one burst: an explosion of drama and action straight out of the show. Splatter texture and typewriter type keep the grit; the pack shot and release date anchor the retail sell.
ClientUnderbelly
Year2009
RoleGraphic Designer
ServicesArt DirectionGraphic DesignFinished Artist
Gallery
01Full Page Ad
