Australian Electoral Commission
HTML5 display banners for the Australian Electoral Commission's 2022 Election campaign. Across eight creative treatments — from COVID-safe voting to countering election disinformation — each was animated and built out across the full standard size suite, carrying clear, trustworthy public information consistently from leaderboard to mobile. Shown here: a selected three.
Process
Eight creative treatments, one voice: calm, official, impossible to misread. The suites shown — COVID-safe voting, Generic and countering disinformation — were animated and built in Adobe Animate across the full standard size set.
Public-information work rewards restraint, so the motion does the minimum needed to guide the eye: hold the headline, land the message, finish on the call-to-action. Built to government ad-spec at every size, 970x250 down to 320x50.