Australian Electoral Commission
HTML5 display banners for the Australian Electoral Commission's 2022 Election campaign. Eight creative treatments, from COVID-safe voting to countering election disinformation. I animated and built each across the full standard size suite. The same clear public information on a leaderboard and on a phone. Shown here: a selected three.
Process
Eight creative treatments, one voice: calm, official, impossible to misread. I animated and built the three suites shown, COVID-safe voting, Generic and countering disinformation, in Adobe Animate across the full standard size set.
I kept the motion to the minimum needed to guide the eye: hold the headline, land the message, finish on the call-to-action. I built every size to government ad-spec, 970x250 down to 320x50.