ANZ
ANZ app explainer — BMF, 2024. An animated walkthrough turning the app's core flows into a simple visual narrative, built to teach and persuade in a pitch setting.
Process
A pitch asset with a teaching job: turn the app's core flows into a story someone can follow in one sitting. The walkthrough was built around the flows themselves — each screen animated as part of a continuous narrative rather than a feature list, paced to be followed, not just watched.
Kept clean and strictly on-brand so it could move straight from the pitch room to wider use without rework.
ClientANZ
Year2024
RoleMotion Designer
ServicesMotion