ANZ
ANZ app explainer, BMF, 2024. An animated walkthrough that turns the app's core flows into a simple visual narrative, built to teach and persuade in a pitch setting.
Process
A pitch asset with a teaching job: turn the app's core flows into a story someone can follow in one sitting. I built the walkthrough around the flows themselves, animating each screen as part of a continuous narrative and pacing it so a viewer can keep up.
I kept it clean and on-brand so it could move from the pitch room to wider use without rework.
ClientANZ
Year2024
RoleMotion Designer
ServicesMotion Design