Sydney Metro
Sydney Metro launch. DOOH motion and a hand-coded HTML5 banner suite: three treatments (Daylight, Sunrise, Station) across six sizes each. I started from one flat train still, built it into a moving scene in After Effects, then hand-coded the set in Sublime Text. Same launch-day optimism on a big DOOH screen and on a phone.
Process
I started with a single flat still of the train. No footage, no motion assets. I rebuilt it in After Effects, separating layers and adding light and atmosphere until the launch-day optimism read at a glance. Every other piece of motion in the campaign came off that one animation.
From there I fanned the system out: three treatments, Daylight, Sunrise and Station, each hand-coded as HTML5 across six IAB sizes. Eighteen builds, plus large-format DOOH motion. Hand-coding in a text editor instead of exporting from a tool kept every unit inside spec weight, and kept the DOOH screen and the smallest mobile banner telling one story.