Osko by BPay
Launch campaign for Osko by BPAY, Australia's real-time, between-banks payment service. Social video for Facebook and Instagram plus a hand-coded HTML5 banner, introducing a new way to move money in one clear, friendly motion language.
Process
Launching a payments product nobody had heard of meant explaining and charming at once. I built the motion language social-first, clear and quick: Facebook cuts in 16:9, Instagram in 1:1, each edit re-paced for its own feed.
Then I compressed the same system into a hand-coded 300x250, so the launch message reads the same in feed and in display.
ClientOsko by BPay
Year2019
RoleMotion Designer
ServicesArt DirectionMotion DesignHTML5 Development
Videos
01Facebook
02Instagram
HTML5 Banners — live
300x250