Osko by BPay
Launch campaign for Osko by BPAY — Australia's real-time, between-banks payment service. The work spans social video for Facebook and Instagram and a hand-coded HTML5 banner, introducing a new way to move money with a clear, friendly motion language that holds consistent from feed to display.
Process
Launching a payments product nobody had heard of meant explaining and charming at once. The motion language — clear, friendly, quick — was built social-first: Facebook cuts in 16:9, Instagram in 1:1, each edit re-paced for its feed rather than cropped from a master.
The same system then compressed into a hand-coded 300x250, keeping the launch message consistent from feed to display.
ClientOsko by BPay
Year2019
RoleMotion Designer
ServicesArt DirectionMotion DesignHTML5 Development
Videos
01Facebook
02Instagram
HTML5 Banners — live
300x250