Digital work for TAL's COVID-era support campaign: three thematic suites addressing the biggest pressures on Australians at the time, Wellbeing, Career and Financial. HTML5 banners and static social for Facebook and LinkedIn, holding TAL's "Human Insurer" tone in a moment that asked for calm.
Process
Three pressures, three suites: Wellbeing, Career and Financial. I flexed the system across static social for Facebook and LinkedIn and an HTML5 banner suite, holding TAL's "Human Insurer" tone throughout: calm type, human imagery, no alarm.
I adapted each format on its own so every message stays composed at every size.
ClientTAL
Year2020
RoleDesign, Animation & Build
ServicesSocial DesignHTML5 DevelopmentMulti-Size AdaptationMulti-Format AdaptationAnimation
