Digital work for TAL's COVID-era support campaign — three thematic suites addressing the moment's biggest pressures on Australians: Wellbeing, Career and Financial. Across HTML5 banners and static social for Facebook and LinkedIn, the work carries TAL's "Human Insurer" tone into a moment that asked for clarity and calm.
Process
Three pressures, three suites: Wellbeing, Career and Financial. The system flexed across static social for Facebook and LinkedIn and an HTML5 banner suite, all holding TAL's "Human Insurer" tone — calm type, human imagery, no alarm.
Each format was adapted individually so every message stays composed at every size — in a moment when composure was exactly the point.
ClientTAL
Year2020
RoleDesign, Animation & Build
ServicesSocial DesignHTML5 DevelopmentMulti-Size AdaptationMulti-Format AdaptationAnimation
