Department of Social Services
Digital work for the 2021 phase of the Australian Government's "Stop It At The Start" campaign, which asks adults to reflect on their influence over young people's attitudes. I built a hand-coded HTML5 banner suite and Snapchat ads across two creative treatments and every placement.
Process
The subject is violence prevention, so the motion has to hold attention without the gloss of advertising. I hand-coded two treatments, Text and BBQ, as an HTML5 banner suite across the standard sizes, alongside Snapchat placements in 9:16.
I kept the timing deliberate: room to read the type-led messages, quiet transitions, every unit on-spec for the government media schedule.
ClientDepartment of Social Services
Year2021
RoleAnimation & Build
ServicesAnimationHTML5 DevelopmentMulti-Size AdaptationAd-Spec Build
Videos
01Snapchat
HTML5 Banners — live
01Suite 1 - Text
300x250
120x600
300x600
728x90
320x50
02Suite 2 - BBQ
300x250
120x600
300x600
728x90
320x50