Department of Social Services
Digital work for the 2021 phase of the Australian Government's "Stop It At The Start" campaign, which encourages adults to reflect on their influence over young people's attitudes. Across two creative treatments, a hand-coded HTML5 banner suite and Snapchat ads were built across every placement — carrying the message with care.
Process
Campaigns about violence prevention carry real weight — motion has to hold attention without ever feeling like advertising gloss. Two treatments, Text and BBQ, were built as a hand-coded HTML5 banner suite across the standard sizes, alongside Snapchat placements in 9:16.
Timing stayed deliberate throughout: type-led messages given room to be read, transitions kept quiet, every unit on-spec for the government media schedule.