Alinta
HTML5 display banners and DOOH for Alinta Energy's "True Power" brand platform — the campaign explaining Australia's energy transition to net zero. Extending the animated world (created by BMF and Buck) into digital display and DOOH, the work translates the campaign's clear, optimistic tone across the full standard banner size set, from billboard to mobile.
Process
The "True Power" animated world was created by BMF and Buck — the display job was honouring it at banner scale. Working from the master campaign assets, the suite was animated and built in Adobe Animate across six standard sizes plus a DOOH cut.
Energy-transition messaging needs room to breathe, so each size was adapted individually — the campaign's clear, optimistic pacing first, decoration never — keeping the world intact from billboard to 320x50.