Alinta
HTML5 display banners and DOOH for Alinta Energy's "True Power" brand platform, the campaign explaining Australia's energy transition to net zero. BMF and Buck created the animated world; I extended it into digital display and DOOH across the full standard banner size set, billboard down to mobile.
Process
BMF and Buck created the "True Power" animated world. My job was honouring it at banner scale. Working from the master campaign assets, I animated and built the suite in Adobe Animate across six standard sizes plus a DOOH cut.
Energy-transition messaging needs room to breathe, so I laid out each size on its own and kept the campaign's optimistic pacing ahead of decoration. The world holds together at 320x50.
ClientAlinta
Year2024
RoleAnimation & Build
ServicesAnimationHTML5 DevelopmentMulti-Size AdaptationAd-Spec Build
Videos
01DOOH
HTML5 Banners — live
300x250
160x600
300x600
728x90
320x50
970x250