King Tan
← All work / Motion · Static

Audi

Six suites of animated HTML5 display banners for Audi's Open Haus Sale, hand-built across every standard IAB size. Each unit shares one motion language: the four rings settle in, the headline rises, and a single red sweep carries the eye to the call-to-action. Two suites selected.

Process

Hand-coding is what keeps that ring, headline and sweep sequence identical at every size. I built six suites across the full IAB set for the Open Haus Sale, Q7 and Q2 shown, plus a desktop TruSkin takeover.

Every unit is hand-coded HTML5, pixel-crisp and inside ad-server weight specs, so an Audi layout still reads as engineered at 320x50.

ClientAudi
Year2022
RoleHTML5 Banner Design & Animation
ServicesHTML5 DevelopmentAnimationAd-Spec BuildMulti-Size Adaptation

Contact

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