Tourism Tasmania
HTML5 display banners for The Off Season 2024, Tourism Tasmania's award-winning winter campaign under the "Come Down for Air" platform. Sixteen creative suites, from the winter Swimmers and Beaker to the app-install concepts, I animated and built each across the full standard size set. The black-and-white world and wry Tasmanian tone hold from leaderboard to mobile. Shown here: a selected four.
Process
The Off Season invites Australians to become winter people, through black-and-white photography and winter heroes who take the season on, cold-water swimmers included. My job was translation: keeping that invitation's stillness and wry humour intact inside formats made for noise.
I animated and built sixteen creative suites in Adobe Animate, from Swimmers and Beaker to the app-install concepts, laying out each size across the full standard set instead of auto-scaling. Crop, type hierarchy and pacing hold from a 970x250 billboard down to a 320x50 mobile strip, and every unit stays inside ad-server specs.