Metcash Loyalty Apps
A homepage redesign for three of Metcash's liquor loyalty apps: my Bottle-O Rewards, Cellarbrations Top Drop Rewards and Porters Liquor Rewards. Membership sits at the top of every screen: the points balance, its dollar value and the store to spend it in. A chip in the corner opens the barcode as a full-screen sheet, and below the card sit a promotional banner and a rail of member deals. The layout holds across all three apps while each keeps its own palette and type.
Process
I wireframed the layout first, then skinned it three ways. The three things a member opens the app for sit at the top: how many points they have, what those points are worth, and which store to spend them in. The barcode sits one tap away and fills the screen when it opens. I let colour and type carry the difference between the three: green and the corkscrew mark for Bottle-O, amber on black for Top Drop, burgundy on stone for Porters.
Videos
01TBO Loyalty App - Homepage
02CBN Loyalty App - Homepage
03POR Loyalty App - Homepage
Gallery
01TBO Loyalty App - Homepage
02CBN Loyalty App - Homepage
03POR Loyalty App - Homepage
