Audi

Process

Audi's brand runs on restraint: black on black, sharp typography, one message at a time. I set the motion language in the full-screen nine.com.au takeover, then designed each IAB size down from it. The 300x250 reads as its own layout of the same idea.

I hand-coded the banner suite in HTML5 with GSAP. No template exports. Building by hand keeps each unit inside ad-server weight specs and preserves the easing and timing from the design. It also meant one person took the campaign from art direction to ad-served assets, across display, paid social and the takeover.