Audi
Digital work for Audi's "Black Event" campaign — a premium, blacked-out sale push spanning a hand-coded HTML5 banner suite, paid social, and a nine.com.au homepage takeover. Across formats, the work holds Audi's restrained, high-end world — sharp typography and monochrome motion carrying the campaign from a full-screen wallpaper takeover down to a mobile banner.
Process
Every format started from the restraint the brand demands: black on black, sharp typography, one message at a time. The full-screen nine.com.au homepage takeover set the campaign's motion language, and each IAB size was then designed down from it — so the 300x250 reads as the same idea as the wallpaper, not a crop of it.
The banner suite is hand-coded HTML5 animated with GSAP — no template exports. Building by hand keeps every unit inside ad-server weight specs while preserving the exact easing and timing of the design, and it meant one person carried the campaign from art direction through animation, build and QA to spec-compliant, ad-served assets — across display, paid social and the takeover.
Videos
01Instagram
HTML5 Banners — live
01Suite 1 - Black Event
Gallery
01Nine.com.au homepage takeover
