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Rest

Motion and social content for Rest Super, the superannuation fund. The work spans a Facebook app-acquisition carousel, a set of animated EDM headers and a coded email build — warm, optimistic animation that makes super feel approachable and human, carried consistently from feed to inbox.

Process

Super is a hard category to make feel human — warmth was the brief. A Facebook carousel animates the app story panel by panel; a set of animated EDM headers brings motion into the inbox; and the "Navigators and Builders" email is a coded build, so the animation actually ships rather than living in a mockup.

One warm, optimistic motion language, carried from feed to inbox.