← All work / Motion

Rest

Motion and social content for Rest Super. A Facebook app-acquisition carousel, a set of animated EDM headers and a coded email build, all in one warm, optimistic animation style that makes super feel approachable.

Process

Super is a hard category to make feel human, and warmth was the brief. The Facebook carousel animates the app story panel by panel. A set of animated EDM headers brings motion into the inbox. The "Navigators and Builders" email is a coded build, so the animation ships instead of living in a mockup.

The same motion language runs from feed to inbox.