Top Gear
Print advertising for BBC's Top Gear DVD releases in Australia: a half-sheet poster and full-page magazine ad for 3 Great Adventures, plus Sydney Morning Herald ads for Series 10 and the nine-title range. Scorched metal, tape-strip headlines and the chrome gear ring take the show's attitude to the page.
Process
I adapted one kit across the formats, recomposing the scorched steel, the tacho dial and the taped headline blocks for each shape, from half-sheet poster to narrow press column. Every piece went out as finished art to publication spec, pack shots, ratings blocks and retailer strips in place.
ClientBBC
Year2010
RoleGraphic Designer
ServicesGraphic DesignArt DirectionFinished Artist
Gallery
01Half Page Poster
02Full Page Ad
03SMH Ad
