Cellarbration
A 16-second gifting spot anchored by 'the Cellarbrations Scale' — a hand-drawn occasion dial that repositions with each offer, giving a standard specials post a real organising idea.
Process
The organising idea came first: the Cellarbrations Scale, an occasion dial that turns a list of specials into a gifting story. From storyboard through animation to audio sourcing, the 16-second spot repositions the dial with each offer, so every product lands as an occasion rather than a price point.
Built natively in 4:5 for feed, with the dial's movement carrying the pacing from first offer to last.
ClientCellarbration
Year2026
RoleMotion Designer
ServicesArt DirectionMotion DesignStoryboardAudio Sourcing