Cellarbration
A 16-second gifting spot anchored by 'the Cellarbrations Scale', a hand-drawn occasion dial that repositions with each offer. It gives a standard specials post an organising idea.
Process
The organising idea came first: the Cellarbrations Scale, an occasion dial that turns a list of specials into a gifting story. I took it from storyboard through animation to audio sourcing, repositioning the dial with each offer so every product lands as an occasion instead of a price point.
I designed it at 4:5 for feed, with the dial's movement setting the pacing from first offer to last.
ClientCellarbration
Year2026
RoleMotion Designer
ServicesArt DirectionMotion DesignStoryboardAudio Sourcing