TAL
Digital work for TAL's "Scars" — a brand-platform campaign positioning the life insurer as Australia's "Human Insurer," using scars as symbols of strength and a life lived. The work spans a DOOH spot and a Financial Standard publisher takeover, carrying the campaign's quiet, considered tone across out-of-home and industry placements.
Process
"Scars" asks for stillness — the campaign's power is in its portraits and restraint. The DOOH spot animates with that respect: slow reveals, quiet type, no urgency asked of the viewer.
The system then carried into a Financial Standard publisher takeover, display units and an EDM — holding the "Human Insurer" tone in placements where insurers usually shout.
ClientTAL
Year2019
RoleDesign, Animation & Build
ServicesMotion DesignAnimationSocial DesignHTML5 DevelopmentMulti-Size AdaptationAd-Spec Build
Videos
01Digital out of home
HTML5 Banners — live
01Suite 1 - Scar
300x600
970x250
Gallery
01Financial Standard Skin
