TAL
Digital work for TAL's "Scars", the brand platform positioning the life insurer as Australia's "Human Insurer," using scars as symbols of strength and a life lived. A DOOH spot and a Financial Standard publisher takeover, both holding the campaign's quiet tone.
Process
"Scars" asks for stillness. The campaign's power sits in its portraits and its restraint, so the DOOH spot animates with slow reveals and quiet type, asking no urgency of the viewer.
I carried the system into a Financial Standard publisher takeover, display units and an EDM, holding the "Human Insurer" tone in placements where insurers shout.
ClientTAL
Year2019
RoleDesign, Animation & Build
ServicesMotion DesignAnimationSocial DesignHTML5 DevelopmentMulti-Size AdaptationAd-Spec Build
Videos
01Digital out of home
HTML5 Banners — live
01Suite 1 - Scar
300x600
970x250
Gallery
01Financial Standard Skin
